PPC Specialist Resume Example

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Marcus Bennett

Senior PPC Specialist

email@example.com | (555) 123-4567 | New York, NY

Professional Summary

PPC specialist with 5+ years managing $8M+ in annual ad spend across Google Ads, Meta, and LinkedIn. Consistently delivered ROAS above 5:1 while reducing cost-per-acquisition by 38% year over year.

Experience

Senior PPC Specialist

2023 - Present

Monday.com

  • Managed $3.5M annual Google Ads budget, achieving 6.2:1 ROAS and 45% lower CPA versus industry benchmarks
  • Launched Performance Max campaigns that generated 12,000+ qualified leads in the first quarter
  • Built automated bidding scripts that saved 10 hours/week in manual optimization

PPC Analyst

2021 - 2023

Razorfish

  • Optimized Meta ad campaigns for 7 clients, increasing conversion rates by an average of 28%
  • Conducted 200+ A/B tests on ad creative and landing pages, lifting CTR by 35%
  • Reduced wasted ad spend by $420K annually through negative keyword and audience exclusion strategies

Skills

Google AdsMeta Ads ManagerLinkedIn AdsGoogle Analytics 4Conversion TrackingA/B TestingBid ManagementLanding Page OptimizationGoogle Tag ManagerLooker Studio

Education

B.S. Marketing Analytics

2021

Indiana University

PPC Specialist Salary Overview

25th Percentile

$48,000

Median

$62,000

75th Percentile

$80,000

Job outlook: average

Based on US national salary data. Actual pay varies by location, experience, and company.

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