Media Buyer Resume Example

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Rafael Gutierrez

Senior Media Buyer

email@example.com | (555) 123-4567 | New York, NY

Professional Summary

Media buyer with 5+ years planning and executing cross-channel campaigns with $20M+ in total managed spend. Achieved 30% average cost reduction through strategic negotiation and programmatic optimization.

Experience

Senior Media Buyer

2023 - Present

GroupM

  • Managed $8M annual media budget across programmatic, CTV, and social channels for 5 CPG brands
  • Negotiated preferred rates with 25+ publishers, saving clients $1.8M in annual media costs
  • Increased ROAS by 42% through advanced audience targeting and real-time bid optimization

Media Buyer

2021 - 2023

Dentsu

  • Planned and executed 60+ media campaigns with a combined reach of 150M+ impressions per quarter
  • Reduced CPM by 28% through programmatic direct deals and supply-path optimization
  • Built cross-channel attribution models that improved budget allocation efficiency by 35%

Skills

Programmatic AdvertisingDV360The Trade DeskMeta AdsCTV/OTTMedia PlanningNegotiationAttribution ModelingGoogle Campaign ManagerBudget Forecasting

Education

B.S. Advertising

2021

University of Texas at Austin

Media Buyer Salary Overview

25th Percentile

$52,000

Median

$68,000

75th Percentile

$88,000

Job outlook: average

Based on US national salary data. Actual pay varies by location, experience, and company.

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