Brand Manager Resume Example

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Devin Alexander

Senior Brand Manager

email@example.com | (555) 123-4567 | New York, NY

Professional Summary

Brand manager with 7 years building and scaling consumer brands generating $200M+ in annual revenue. Led brand relaunches that increased market share by 15% and brand awareness by 40%.

Experience

Senior Brand Manager

2021 - Present

Procter & Gamble

  • Managed $50M P&L for flagship personal care brand with 25% market share
  • Led brand relaunch that increased unaided awareness by 40% and sales by $12M annually
  • Coordinated integrated campaigns across TV, digital, and retail with 5 agency partners

Associate Brand Manager

2019 - 2021

Unilever

  • Drove 18% revenue growth for $80M ice cream portfolio through innovation pipeline
  • Launched 3 new SKUs generating $5M in incremental first-year sales
  • Conducted consumer research with 10K+ respondents informing brand positioning strategy

Skills

Brand StrategyP&L ManagementConsumer InsightsMarket ResearchCampaign ManagementProduct LaunchesCompetitive AnalysisRetail MarketingNielsen/IRI DataCross-Functional Leadership

Education

MBA Marketing

2019

Kellogg School of Management, Northwestern

Brand Manager Salary Overview

25th Percentile

$78,000

Median

$98,000

75th Percentile

$125,000

Job outlook: average

Based on US national salary data. Actual pay varies by location, experience, and company.

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